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Ars Lyrica Houston reinvents the virtual connection between audiences and performers / BroadwayWorld

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Ars Lyrica Houston recommits to its mission of serving Houston's diverse community through music with new virtual content. Pairing stories of its musicians and artists with live and pre-recorded performances, two series, Concert & Conversations and Musical Moments, reinvent the connection between audiences and performers. Virtual "backstage access" is granted through interviews, music, discussion, lessons, and learning.

Creating meaningful virtual content for their audiences and finding a voice for it amid the flood of online information is a challenge, and one that Ars Lyrica has taken on with enthusiasm. Operations Associate Emma Wine notes, "As organizations end their seasons virtually, our team has become a brainstorming machine. We're always trying to come up with new ways to draw people into the world of early music, so this is something we are ready for." Wine is the voice behind the most recent episode of Concert & Conversations, which premiered last week with artistic director Matthew Dirst presenting a mini concert from his living room. This series pairs commentary with live or pre-recorded music and airs on a Facebook watch party, allowing people to join in the discussion.

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