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OurConcertslive brings together classical music's biggest stars for virtual concert supporting Artist Relief Tree / PIX11

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This Saturday, April 4, 2020 at 8pm ET/7pm CT/5pm PT, OurConcerts.live, a new online channel and streaming service, will bring together some of the industry's biggest stars for a virtual benefit concert. All proceeds will go to the Artist Relief Tree, a fund created in the past few weeks to financially support artists who are affected by cancellations due to COVID-19.

The concert will feature pianists Emanuel Ax and Jon Kimura Parker, mezzo-soprano J'Nai Bridges, violinist Rachel Barton Pine, clarinetist Anthony McGill, and harpist Bridget Kibbey. Tickets are available on the OurConcerts.live website (http://www.ourconcerts.live), with contributions beginning at $5.

"The COVID-19 pandemic has profoundly affected all of our lives, classical musicians and audiences among them. We're thrilled and grateful to be working with this wonderful group of artists, who are all generously donating their time, to bring live music to viewers everywhere while raising much needed funds to support the classical musicians who currently lack the ability to earn a living," says John Zion, Managing Director of MKI Artists and OurConcerts.live co-founder.

OurConcerts.live is a new online channel and streaming service that promotes the creation and widespread distribution of high quality, live classical music by uniting artists, presenters, and audiences. It allows performers to share their art from almost any setting, whether from home using a computer or smartphone, or from a studio or venue with a professional, multi-camera set-up. Performances can be viewed on a computer, tablet, mobile device, or cast to a television. In the near future, they will also be available via services like Roku or Amazon Fire.

"Our hope is that this venture will give performers and presenting organizations an income doing what they do best – enriching the lives of their audiences," says OurConcerts.live co-founder Gregory Pine. In contrast to free streaming events, which rely on advertising for revenue, OurConcerts.live, in collaboration with presenting organizations, sells tickets to live events. The service intends to offer subscriptions that will include access to multiple live concerts as well as on-demand content. The revenue from ticket sales and subscriptions will then be shared with both artists and presenting organizations.

OurConcerts.live was co-founded by John Zion – who helms the leading classical music management agency MKI Artists – and experienced tech entrepreneur Gregory Pine.

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