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Teddy Abrams is the Louisville Orchestra's rock star / CBS Sunday Morning

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Louisville, Kentucky has gotten used to the fact that the maestro rides his bike to concerts. No limo, no tux for him. At 32, Teddy Abrams is the youngest conductor of a major orchestra in the United States, and in Louisville (if it's possible for a classical musician) he's a rock star. His approach to programming, he told correspondent Martha Teichner, is very unusual. "Part of it has to do with my background.as a musician. [It] involves playing lots of styles of music that are not classical, involves a lot of improvisation, and involves a lot of collaborations with people that normally don't work with so-called classical musicians."

A success story? Absolutely. In four years here, Abrams has done what most orchestras are desperate to do: he's increased the audience by 30%.

READ THE FULL CBS Sunday Morning ARTICLE & WATCH THE VIDEO